Harmonize with Nature.
Immerse in History.
A journey into silence and contemplation in Uwajima, Ehime.
A port town where nature and history blend into everyday life.
Uwajima

Welcome to Uwajima, a city embraced by the beautiful Uwajima Sea in Japan's Shikoku region.
The calm sea nurtures some of the world's finest pearls and the sweet citrus that are treasures of this land.
If you climb the Uwajima Castle that stands watch over the town, it feels as if you have time-traveled back to the era of samurai.
The joy of travel is the local specialty, "Uwajima Tai Meshi" made with fresh sea bream. You will surely be satisfied by its exceptional taste that can only be experienced here. In summer, a vibrant festival awaits where a giant "Ushioni" parades through the streets.
How about taking a memorable trip in Uwajima, where rich nature and culture thrive?
Feature
Trace the beauty of daily life, where history still breathes.
Uwajima's Pearl Farming, Proudly Presented to the World
Uwajima is one of the origins of Akoya pearl cultivation in Japan. The pearls cultivated here are...
Immerse yourself in history and liberation at Kiya Ryokan
Founded in 1911 (Meiji 44). Politicians include Shinpei Goto and Takashi Inukai, and among writers are Ryotaro Shiba, Akira Yoshimura, and Hiroyuki Itsuki...
Model Course
The "quiet time" and "unadorned daily life" of Uwajima will give a new rhythm to your everyday life.
We propose a course that allows you to glimpse the everyday life of Uwajima, not just the tourist spots.
A drive along the coast, walking through the historic town.
When we gently touch upon the natural activities, the inherited culture, and the peaceful lives of the people, we may recall the important senses we have forgotten in our daily lives.
We will assist you with your travels
We introduce a tourist information center that can assist in English. Your trip will become more meaningful.
Shiro-shita
物販コーナーでは、様々な宇和島のおみやげや宇和島城にまつわるグッズの限定販売、「シロシタ」オリジナルグッズも販売しています。
ブーヤレ絵付け体験もできます。
Kiya Ryokan
登録有形文化財である木屋旅館に併設された観光案内所。日本語、英語対応はもちろん、ドイツ語、ポーランド語対応も可能です。
木屋旅館オリジナルグッズも販売しています。


